New executive to lead promotion of Victorian racing

Racing Victoria (RV) is pleased to announce the appointment of Andy Hoad to the revamped position of Executive General Manager (EGM) – Media, Content and Marketing.

The appointment is a key milestone in changes to the corporate governance structures and leadership of RV’s 100 per cent owned integrated media business Racing.com Media (RDCM), featuring iconic racing brands in Best Bets, Winning Post, Racing Photos and Racing.com, along with RV’s majority-owned radio business RSN Racing & Sport (RSN).

From 1 January 2025, RDCM and RSN came under RV operational management to maximise return on investment, improve strategic alignment, and enhance industry promotion.

The newly created role of EGM – Media, Content and Marketing role supersedes previous RDCM Chief Executive and RV EGM – Customer roles thus streamlining and delivering important efficiencies, while creating a new foundation to focus on broader content distribution and promotion of the sport.

Mr Hoad will oversee the various RDCM and RSN functions, along with RV’s marketing, customer insights, communications, industry promotion, and content.

Bringing a diverse sports media background and creative skillset, he joins from Entain Australia and New Zealand, where he has led content and broadcast strategy since 2021.

In that role, he’s been an industry leader in the creation of unique and captivating racing content, along with the relaunch of New Zealand’s racing channel Trackside and audio network Sport Nation.

Previously, he was Content Director at NEP Australia & New Zealand, overseeing Olympic and Commonwealth Games productions and major sports broadcasts.

Mr Hoad joins the RV Executive Leadership Team and will report to RV Chief Executive Aaron Morrison, a long-term RDCM and RSN Director who will work closely with Mr Hoad on strategy development and the management of commercial and strategic partnerships.

Mr Hoad, whose appointment comes following a recruitment process led by Elevate Recruitment, will commence with RV in mid-March 2025.

Quotes attributable to RV Chief Executive, Aaron Morrison

“We’re delighted to welcome Andy Hoad to RV. He boasts a rich sports media background and has earned high praise for his work with Entain in delivering elite original racing content.

“His experience relaunching Trackside and Sport Nation also aligns well with our current media portfolio and partnerships.

“We want to elevate the promotion of Victorian racing and Andy will lead us towards contemporary audiences, platforms, channels, and the creation of new content that engages existing and new audiences.

“Andy will bring a creative edge to our business, helping us to build on the critical role and tremendous efforts of our media businesses in showcasing Victorian racing.

“There is renewed mainstream interest in racing, and we have a tremendous opportunity to capitalise on that, tell our rich stories, celebrate the important contribution of our industry and its stakeholders, and further elevate the promotion of Victorian racing to a broader audience.

“Andy will lead the integration of RDCM into RV, streamlining operations to better leverage resources and talent. We have outstanding talent and are excited to bring them together.”

Quotes attributable to Andy Hoad

“I’m incredibly excited to join the team at such a pivotal time and lead the next phase of Racing Victoria’s media and content evolution.

“Racing is a sport built on unparalleled drama, elite competition, and deep emotion, and I’m passionate about telling the stories that bring those moments to life for audiences everywhere.

“Victorian racing has a unique opportunity to create compelling, modern content that resonates with both lifelong fans and new audiences.

“The goal is to take the strong foundations already in place and build on them to make racing more engaging, more accessible, and more dynamic than ever.

“I’m also looking forward to working with the incredible team across all of Racing Victoria’s media and marketing platforms, evolving the outstanding work already underway.

“By bringing our resources and talent closer together, we’ll continue to showcase the sport at its very best and ensure Victorian racing remains a leading force in Australian sport.”

Background Notes

• RDCM incorporates Best Bets, Winning Post, Racing Photos and Racing.com and Thoroughbred Racing Productions.
• RSN is 73.25% owned by RV with the remainder owned by Harness Racing Victoria (18.75%) and Greyhound Racing Victoria (8%).
• The integration of RDCM into RV stems from a review of the structure, resources and operations of the RV Group initiated by RV Chief Executive Aaron Morrison upon his permanent appointment in August 2024.
• RSN operations have been integrated under the revised media business structure, with services provided back to RSN under a new management arrangement. As a result of this, the stand-alone RSN Chief Executive role no longer exists with other RSN management positions realigned within the new structure.
• Current RDCM Chief Executive Peter Campbell remains with the RV Group until 30 June 2025 to assist with the transition. He is reporting to Aaron Morrison during this period.